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For women, the pattern was somewhat different, as relatively low shares of daily smokers were reported not only for women with a tertiary level of education, but also for women having completed, at most, lower secondary education

"The Response"

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An online experiment with 2,156 adults that examined varying levels and combinations of vivid features (i.e., testimonial images, identifying information, nontestimonial explanatory statements, testimonial explanatory statements, and contextual information) found that increasing the number of vivid features of cigarette warnings increased engagement with the message (Ref