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The primary growth opportunity with women smokers is to focus on getting them to switch from domestic cigarettes to the "price/value" market of import cigarettes

Meanwhile, during the Great Leap Forward era of "Surpass Britain and Catch Up with America," the Ministry of Light Industry instructed the Yunnan Paper Cigarette Factory to develop a new cigarette product that would surpass the then world-renowned British premier cigarette, "Gallagher." Consequently, the Yunnan Paper Cigarette Factory placed the development of a new product on its agenda, assigning dedicated personnel to accelerate the pace of new product development and trial production

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Montadon, Mac, "Timeline and Discography" in Innocent When You Dream , p