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20.3% of the adult population are current smokers There are approximately 10.6 million current smokers in Italy 23.8% of men are current smokers but only 16.9% of women Smoking in Italy The smoking prevalence in Italy has been going down steadily since 2006, with the exception of 2014-2017 where there was a 3% increase
The Middle East & Africa is supported by Gulf state investments in national quitlines, while South America is anchored by Brazils promise of universal pharmacotherapy coverage despite distribution gaps in remote regions
We are excited about the prospects for this business behind a brand that has strong consumer appeal and the potential for continued rapid growth. Its pretty ironic that an electronic cigarette company is actually adding to the bottom line of a tobacco giant like Lorillard, while other e-cig brand CEOs like that of NJOY make no secret of their ultimate goal to make analog cigarettes obsolete
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