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On January 7, 1955, in a letter to Philip Morris advertising director Roger Greene, Burnett outlined the task ahead: "The job of Marlboro advertising is to take a new popular-priced filter cigarette with an old luxury cigarette name and give it a personality and a reason for being that will make it stand out among all the brands in a chaotic and fast-growing field

I also understand that for many people, this method wouldnt work at all

The reason is that there is a reason not to smoke in the car that must be watched out for, both related to health, comfort, and safety

After many weeks of showing up for the grueling audition schedule, Jerry started to get a bit tired of the process of sticking around, saying his lines, and being told to come back the next day as they weeded out the potential actors for the series