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Today, the legacy of the Marlboro Man lives on in the world of advertising

Another study that same year found that Newport cigarettes are less expensive in neighborhoods where higher proportions of African Americans live than in neighborhoods that have a lower proportion of African Americans, while the prices of non-menthol smokes tended not to vary

These brands market themselves towards younger generations, pointing out how their products smell better than tobacco

Philip Morris is also fighting a rule that limits cigarette marketers to a single style per brand, making it illegal to sell Marlboro Gold and Green along with Marlboro Red