The higher pH creates more free nicotine thats readily absorbed through mouth tissues, eliminating the need for inhalation to achieve nicotine delivery.
As would be expected, Philip Morris vowed to appeal the decision, which it promptly did following the denial of its motion for judgment notwithstanding the verdict and its motion for a new trial

Key Takeaways Denmark bans all nicotine pouch flavours except tobacco and menthol from April 2026, with a hard 9mg per pouch cap Latvia restricts flavours to tobacco only and sets the minimum purchase age at 20 Norway, Netherlands and Belgium ban nicotine pouches entirely no flavours of any kind permitted Most EU countries including Sweden, Germany, Ireland, Italy and the Czech Republic still allow the full flavour range EU TPD3 may introduce bloc-wide flavour restrictions, but full implementation is not expected before 2028 Why Europe Is Targeting Nicotine Pouch Flavours Regulators across Europe are applying a rationale borrowed directly from cigarette and e-cigarette policy: fruity, sweet and candy flavours drive uptake among young people, and restricting them reduces the appeal of nicotine products to minors without eliminating them as a harm-reduction tool for adult smokers who want to switch

Located on the West Coast, San Francisco was far away from the tobacco fields and warehouses located in and around Richmond, Virginia, where the Sutliffs bought most of their tobaccos