British American Tobacco, which controls 42 per cent of the A$8.3bn (5bn) Australian market, told The Sydney Morning Herald it would "take every action necessary to protect
Key market players include 1111 EC Service Ltd., British American Tobacco Plc, Flavour Warehouse Ltd., Geekvape, Imperial Brands Plc, Innokin Technology Ltd., J WELL France Sarl, Japan Tobacco Inc., LOSTVAPE, Pax Labs Inc., Philip Morris International Inc., RELX International Enterprise HK Ltd., Shenzhen IVPS Technology Co Ltd., SMOORE International Holdings Ltd., and VOOPOO
This is fundamentally different from substance addiction, which involves tolerance, withdrawal symptoms, and loss of control
There remains a fair proportion of smokers who have never tried vaping, 28% in 2026 (Figure 3)