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[17] used quantum-cascade infrared laser spectroscopy to study real-time formation of volatile smoke analytes in both mainstream and sidestream smoke

The Truth campaign also recognises the importance of using humour and light-heartedness to convey their message and connect with their audience not traits usually employed in anti-smoking ads As well as humour, the Truth campaign uses bold messaging that completely deviates from other anti-tobacco ads

People are dying

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