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Other top benefits include: Tobacco-free composition highlighted by nearly half of all users Perceived harm reduction compared to tobacco snus also cited by around 47% These findings reinforce the growing importance of cleaner, more personalised nicotine alternatives in smoking cessation journeys

High-intent buyers with urgent demand: Customers who use Instamart are typically shopping for immediate needs groceries, essentials, snacks, or daily-use items

In other words, Massachusetts sacrificed $120 million in annual revenue to have no significant effect on smoking

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