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Regulation needs to go further, its time to put health warnings on the cigarette sticks as well and make cigarettes as unappealing as the packs theyre sold in. Standardised packaging laws shut down one of the last remaining forms of advertising available to the tobacco industry and is a key strategy recommended by the World Health Organization to protect smokers from misleading packaging

This is the L&M moment. And a 2006 Kool ad depicts a Black man, clad in a full black leather outfit, holding a cigarette while gazing out of a window

Established in 1982, it has garnered a dedicated following among smokers who value not just the quality but also the ethos of the brand

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