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This sleek disposable vape offers an authentic cigarette-flavored vape experience with a touch of sweetness

While they may seem like a healthier option, the risks associated with smoke inhalation persist

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During their visits, they were told that IQOS was designed for people to switch from traditional cigarettes, that traditional smokers rather than e-cigarette users would be more likely to enjoy IQOS without the unknown risks of vaping, and that IQOS was a safer alternative to smoking a marketing claim that IQOS was not allowed to legally make (see: The Road Ahead, p.8)