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Similar to Virginia Slims' targeting of women in the second wave of the feminist movement in the 1960s and 1970s with a product superficially designed for them and an aggressive marketing campaign,92 menthol products, particularly Kool and Newport, aggressively targeted young black populations with socially relevant messages of in-group identity
If you were trying to create a villain that embodied the worst fears of youth-focused, anti-smoking activists, it would be hard to top Juul, the e-cigarette company that launched in 2015
Secondly, we examined correlations but were unable to make causal inferences regarding the data
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