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Smoking is a major public health concern and the leading preventable cause of disease, death, and disability in the United States

The journey to equivalence or overtaking Marlboro is a dynamic process, influenced by various factors that will shape the evolving landscape of PMIs brand portfolio in the coming years. CNTC stood out in 2023 for accumulating substantial intangibles and goodwill

Smokers are two to four times more likely to develop heart disease compared to non-smokers

In the UK and the US, an increase in lung cancer rates was being picked up by the 1930s, but the cause for this increase remained debated and unclear