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Key points: Labor unveils election plan to gradually increase tax on cigarettes Plan would see pack of 25 cigarettes cost more than $40 by 2020 Shorten says plan shows "stark" difference from Government The price rise would stem from gradual increases in the tax on cigarettes continuing beyond 2017, if Labor is elected

There are various types of custom-made packaging, each designed to serve specific purposes and accommodate different product types

Finally, there are also non-smokers who also want to feel represented.

Given the diffuse nature of tobacco product exposure, it is likely that this heterogeneity reflects differences in susceptibility and response to insult across regions