are cigarettes back in style making a comeback? cigarettes have become less about nicotine and more about imagery and aesthetics, built over decades through film, fashion, and pop culture. even with declining smoking rates, cigarette Is smoking 'cool' again? Why

The strategic location of hypermarkets in high-traffic areas and their extended operating hours further contribute to their popularity among busy urban consumers seeking convenience and accessibility

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ITC cigarette rev is +15% YoY in FY21.5/8 The other large ITC shareholder, ~30%, is Tobacco Manufacturers (India), an Indian subsidiary of British American Tobacco (BAT), an $85B company with $30B in rev, once the biggest tobacco company in the world and part of the big 5.6/8 BAT and ITC have been in a war since 1994 because BAT wanted to increase its stake and focus on tobacco, but ITC wanted to expand into a conglomerate business

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