connections cigarette brands F.D.A. Warns 3 Tobacco Makers About Language Used on Labels Flavored cigarettes a hit with

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2, 1956, Daily Variety ran a front-page headline WB Consults Psychologists On Handling Giant Problem Of James Dean Cultism. The story said even after his death, Dean was receiving 5,000 to 6,000 fan letters a week, and the studio was trying to deal with the fans as it prepared the release of Giant. The problem was how to channel the adoration of Dean into affirmative directions rather than let the macabre aspects get out of control

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