What Should I Do
Controlling negative affective states (such as anxiety or insomnia) is the most frequent reason for abusing benzodiazepines, especially in women, according to a 2019 report by Votaw et al., titled The epidemiology of benzodiazepine misuse: A systematic review. More problematic use, such as co-ingestion with other substances, greater doses, non-oral administration (e.g., injection) and unlawful purchasing, is linked to recreational purposes (e.g., to get high).
The only advertising still allowed is at point of sale and other local advertising such as on billboards and public transport
"And that's why we think it's so important to reach out to them not to lecture them, not to throw statistics at them but to reach them in a way that will get them to rethink their relationship with tobacco use." Zeller, who oversaw the anti-tobacco "Truth" campaign while working at the nonprofit American Legacy Foundation in the early 2000s, called the new campaign a "compelling, provocative and somewhat graphic way" of grabbing the attention of more than 10 million young people ages 12 to 17 that are open to, or are already experimenting with, cigarettes