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Read the full paper here Consumer demand for reduced nicotine cigarettes We recently conducted a study with smokers in the Netherlands to assess consumer demand for reduced nicotine content cigarettes, and perceptions of pack claims of low nicotine using a discrete choice experiment

The estimates for disease incidence (% plant loss) are based on disease evaluations in 10-60 on-farm trials per year, plus estimates from county agents not in the farm trial program, plus a final general estimate of plant loss from tobacco crop specialists

This regulatory endorsement will likely accelerate the adoption of next-generation products, offering tobacco companies a viable path to sustain growth amid declining cigarette consumption

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