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In 2018, 20.71% of former smokers smoking more than ten cigarettes per day indicated that plain packaging was a motivating factor, compared to more than a third of smokers smoking up to five cigarettes per day

But larger efforts to combat smoking could be hindered by heavy smokers' subdued enthusiasm for quitting

A major motivator has been the presumptive laws and the need to eliminate smoking as it is so consistently related to the diseases that are the focus of presumptive legislation

3.1.1 Strategic segmentation and targeting Matching users to interventions begins with precise segmentation and stratification based on (a) clinical data (e.g., diagnosis, disease profile, risk level, comorbidities), (b) demographic data [e.g., age, gender, geographic location, area deprivation index (ADI)], (c) sociocultural data (e.g., language, geography), (d) behavioral and psychological data (e.g., health goals, capabilities, behavioral drivers, specific pain points and barriers, priorities, expectations, motivation, readiness, concerns, mental models, beliefs, status quo behaviors or solutions), (e) eligibility information, and (f) engagement data (e.g., prior actions, website/email engagement, etc.)