2 years cigarette free Two Without Smoking Anniversary Celebrating 2 years smoke-free, encouragement

Invulnerability to health risks Participants rationalizations of current warnings deferred smokings consequences and enabled them to rest secure in their belief they will quit before they faced a real risk

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This share was above 10.0 % in eight EU Member States, peaking at 20.6% in Bulgaria

Image 2: Exploitation of the "95%" figure by websites selling electronic cigarettes