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The FDA is poised to set a maximum nicotine level in cigarettes and some other tobacco products, looking to make them less addictive and wean smokers away from the habit

Now, e cigarettes are possibly one of the most heavily researched innovations of our time

One last pause of reflection where you said okay, no more. She gazed at her current smoke

There is one new design feature that is reminding users of something else: a tall serifed typeface from Brody Associates that resembles the wordmark of an iconic brand of cigarettes, according to Fast Company .The fonts are not identical, but the similarities have struck a chord with users. It isn't the same font, but the similarity is definitely there and plenty of social media users have pointed out the irony of a sugary drink brand seeming to take design cues from one of the most famously addictive products in the world, according to Creative Bloq