eBay Brand Guidelines, 2002 Logo Book created by HAYASAKI Osmau and

created by HAYASAKI Osmau and MURAKOSHI Jo

300mm × 260mm (which feels nearly square)

neon and metallic inks

ロゴタイプ2 桑山弥三郎 柏書房 Pictgram & Sign published by Kashiwa Shobo

eBay Brand Guidelines, 2002 Logo Book created by HAYASAKI Osmau andA rare chance to get hold of the eBay brand guidelines released in 2002. This is an unusual and quirky item, presenting brand management using a cookbook metaphor. This is presented as a ring folder and sheets, some of which fold out. Each of the six sections is divided by a chapter opener. Chapters include 'Recipe for Success: A Strong Brand', 'The First Course: eBay Brand Essence' and 'The Main Course: eBay Logo'. There's everything you'd expect