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Citing todays heightened focus on weight control, The Vitamin Shoppes Health & Wellness Trend Report 2024 report notes an increased interest in nonpharmaceutical alternatives for healthy weight management, and within that, a swell of interest in natural options that may help maintain healthy blood sugar levels. Berberine is a big driver of this category, thanks to a viral TikTok that dubbed it natures Ozempic. The Vitamin Shoppes blood sugar control category grew almost 40% in 2023, according to its trends report
(34:05) Hard times create strong men