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They tap the sacred reserve of nostalgia, enter into the intricate ballet of genetic predisposition, psychological susceptibility, sociocultural contingency, and death, and seem to be able to step out at any time

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See also Celebrity Endorsement (when a character from a show is endorsing the product), Parody Product Placement (when it is done in an extremely over-the-top, self-aware way), Destroy the Product Placement (when the product is damaged, broken or destroyed), Prop, and Console Cameo (when the product is required to see the placement in the first place)